The German sporting company founded by Adi Dassler announced yesterday that it would buy Reebok for a sum 3,100 million Euros. Immediately, reebok shares in the s&p500 rose, and so did adidas’. The buy is aimed at making The german company more competitive against Nike,the global leader. This is a fine example of what I wrote about some posts ago( Controlling the Media). It is kind of sad that when we were able to buy from just three large competitive companies, we now have to choose between two…but that’s business in action, I guess.